iMARS implemented a project on promoting the Russian national touristic product on social networks (Facebook, VKontakte, Odnoklassniki, Twitter) for the Federal Agency of Tourism of the Russian Federation.

The scope of work included preparation and placement of information, photo and video content, and exclusive contests for users in social networks.

The result of the work was a significant increase in target audience's awareness about peculiarities and perspectives of spending vacations in Russia.