The XXII Winter Olympics in Sochi became a landmark event for all sports lovers, and iMARS certainly could not stay on the sidelines.

Our input in creating a festive atmosphere for the Winter Olympics was the opening of “WE ARE FAMILY” – a unique photo exhibition devoted to Olympic athletes and their families.

The project was organized and inspired by Interfax, RZhD OAO, and the Andrey Pervozvanny Foundation. The iMARS agency was entirely responsible for its implementation – from developing the idea and doing 30 unique photo shoots to organizing the exhibition and its PR coverage.

The central figures of the photo project were 30 outstanding Russian athletes – participants and award winners of the Olympics from 1968 to 2014, including legends like Svetlana Zhurova, Elena Berezhnaya, Aleksandr Kozhevnikov, Tamara Moskvina, Maria Butyrskaya, Aleksey Urmanov, Oksana Domnina, Maksim Sushinsky and many others.