The implementation of the “Modern Client Services” advertising campaign included developing the company’s communication strategy and creative concept, adapting the concept for the media, outdoor advertising, trains and online banners. Also, the iMARS team was responsible for writing scripts for audios and videos and producing printed advertising materials.

RZhD ОАО is a Russian transport company, one of the world’s top three railway companies. It is the owner of common good infrastructure and a significant amount of the trains, and the primary operator of the Russian railroad chain.